What is Vital Citizen?

Our mission

Vital Citizen is a company, brand and resource devoted to making the convoluted subject of fitness easily understandable and accessible to the average person. 

Over the past decade, the ‘fitness’ industry has exploded, exponentially growing into a notoriously lucrative field of misleading statements, false promises, and products based on grossly exaggerated (or flat out false) science.  Unfortunately, this has only created a cloud of mystery not navigable by the average person.

Founded by Doctors of Physical Therapy and Doctors of Medicine, and Certified Strength and Conditioning Specialists, Vital Citizen is committed to providing material backed by science with 100% transparency to its readers. Together, we vow to cut through the industry of phony supplements, fad diets and ill-based ‘bro-science’, and provide the necessary tools and knowledge for any citizen – regardless of experience – to achieve their health goals. 

Get started. Become the better you.

The founding of vital citizen

"I decided to start Vital Citizen after years of feeling progressively more and more disappointed, frustrated, and fed up with the fitness industry. I was seeing the things people were doing at the gym, and watching friends and family try any number of exercise/diet 'programs' they found on the internet before coming to me with questions when it failed. The problem is that there is no incentive for most fitness 'experts' or companies to help the public because the truth doesn't sell. Watching what you eat, exercising hard, and being consistent provide 99% of the results for any exercise program. Your body is designed to do it. The only thing stoping you is your mind, whether in knowledge or drive. People don't need more supplements or fad diets - people need the truth."

- Fletcher Zumbusch, Founder of Vital Citizen